Up to the minute, now the world is all around the internet and an immense part of internet participation is videos. YouTube solely a video benchmark whether the uploaded videos are for business, entertainment, marketing or any other thing. Video commerce is common on YouTube but the video will be successful only when various specified norms are followed and weighed by the YouTubers. YouTube rewards and ranks all the channels according to several parameters like watch time, number of views, likes, subscribers, clicks on ads and many more but it prioritize mainly watch time. Retention is keeping the viewers engage in their video or in layman sense the video is interesting or not. Retention rate is one of the most important criterions of placing the videos at higher level among the users, keeping alive the videos furor in audience through recommendations and suggestions on search engine platforms.
High retention rate is simply that the video is watched at least 70- 90% of the video’s total length that is, viewing the session length- the amount of time viewers staying on the videos of the channel. The retention rate of the channel must be evaluated as a concern to the growth of channel.
YouTube heavily considers the watch time as according to them if the viewer has watched the video completely without dropping it in between then the video is a quality one, useful, relative and more likely to their search, therefore they will put it as a suggestion and recommendation to other viewers as per the last watch time.
If any video is having a low retention views then it will surely hurt the economy of the channel imperilling YouTube account and eventually it’s ranking on the search engine resulting in a negative feedback symbolising videos as of poor quality, disenchanting and unimpressive.
Thus, it is certainly a crucial metric to be considered as it will improve the channel ratings and existence completely and efficiently in the internet world.
1. A fresh and dynamic start.
Initially, every video needs energy and dynamism to get a boosting start off and it is the biggest hurdle also. Wherefore, if the number of views and their watch time is bounteous then inexorably this will hype the video providing pioneer engagements. This will also involve the comments and ratings of the video which is favourable for the progress and advancement of the YouTube account. This will undoubtedly rise the call for further videos also, giving space for other strategies to be executed for the surge and upping of the channel.
2. Upgrading the organic traffic which attracts more viewers with enhancement in online reputation.
The watch time bespeaks that how much the video is effective and compelling enrolling the passel of video onlookers. In consummation, the videos will get natural attention by the viewers without buying high retention views or through any tactics wasting money and time. It will also upgrade the popularity of the video and its included content regarding any commodity, business or anything at all culminating with a hike in net occurrence. Sooner or later this increase in prime traffic will make the YouTube account stand apart from the other competitors aggrandizing reputation and channel will appear potent and persuasive.
3. Strong social media platform with a great promotion. Lead to upturn in a number of customer and sales.
The online existence of any company or business through YouTube will boost up and hence accelerates its presence leading to a quick expansion in business incrementing the count in terms of trade. With the help of more number of views and also a great watch time it will eventually promote the channel making it a quite obvious choice for the user to stick onto that with ease and reliability. This will make the videos to be get recognised by the potential consumers and viewers promoting it all over the contemporary online world.
4. Helps to build credibility.
Credibility refers to validity. One of the advantages of high retention views is that it supports and helps to validate the product/ service/ business anything for the users. Hence it is very necessary for the YouTube account holder that the viewers and consumers must believe them in order to sustain in such a competitive arena. The trust on the piece of information, on the links to purchase or navigate through the services with plausibility by the watchers and the end users, shows credibility and day by day it will nurture as well. Therefore, this will give more stable and long- term result.
5. Fosters the search ranks of that YouTube channel.
As the number of views increases with its good watch time will directly indicate the growth of that channel affecting not only the YouTube search ranking but also the google and other search engines. YouTube will find the optimised and relevant video boosting it at the topmost results, in short promoting it indirectly or making it more prompt for the people to watch by suggesting and recommending it to the onlookers.
6. It increases the session length, that is, comprehensive perceptibility and cogency farther upon the viewers.
It is a common culture that users at some point judge the video as per the views and more strictly by analysing the retention time. Thus, high retention views are an attraction to the crowd, therefore, alluring watchers to look and go through the further videos of the same channel emanating optimising and stepping up the session length of the YouTube channel.
7. Intensifying the revenue and profitability of the video.
It clearly reflects a good income growth. A number of comments, likes, shares et cetera enables a video as high quality and engaging availing the interest of people. Thus, a business or product video with a heavy number of views will certainly help in marketing and advertising of the product alluring customers thence, making money at the end. Similarly, any artist displaying its skills and talent will get a feedback in terms of reward and popularity through public and ultimately by the YouTube. The increase in a number of views and subscribers with essential watch out time enables the channel to become a partner of YouTube and conclusively allows the YouTube account holder to receive payment.
Getting innumerable valid views is not a child’s play; it requires heavy optimisation and strategies to place the channel at a bigger level. To get a decent online presence with a hike in placement of video during search ranks one need to consider some of the buzzes like
1. Having a unique topic or name of the video.
2. Have such an essence which hooks up the audience.
3. An impressive featured content that must be useful, exciting and profound so as to grab the attention of viewers.
4. Incorporation of annotations, links and additional videos helps to increase the number of viewers.
5. Encompassing call- to- action in the videos make them more interesting and worthwhile for the onlookers to subscribe to it and enjoy it.
In this fashion, one can accomplish the task of a number of views by following such easy and effective steps.
The more expeditious asset of high retention views is that it productively improves the channel’s visibility and discovery and contributes to having more successful marketing and promotion. it also ameliorates the number of subscribers, clicks and sales wholly known to be conversion rates. On that account, it enhances earnings and occupation.
Nowadays purchasing YouTube views are in trend, this is because of people in order to have a large number of views to get high ranks during search and other benefits. Buying views are all legal and may help many newly started businesses, upcoming artists, recently launched products and services to get place in the market through video marketing and advertising campaign. But buying views is also a risk because if retention time is low then the video will clearly be noticed to have fake views. Therefore, ordering high retention views will be a beneficial transaction which will offer better natural traffic, satisfying marketing, followers, subscribers and furthermore reckoning up the channel effectively and earnestly.
Lastly, the unfold YouTube is a platform offering various opportunities that from popularity to marketing and business to revenue generation, only one needs to use grasp them wisely and competently. But the high retention rate is paramount for these opportunities to be actualized. Accordingly, the YouTube account holders should be sharp enough to implement their videos with possible effectual plans. Presently, video campaigning has become a new way of commerce which is highly efficacious and handy, through this large number of views one can easily assist their services and business in extremely interactive, efficient way being cost effective.
This cheaper way to marketing the products all over the globe is prominent and is growing rapidly. Certainly, it increases awareness of the product and services and correspondingly their sales also. The only thing one needs to keeps into mind for this successful modern strategy is that the videos should be unique, interesting and of high quality without any compromise.